What is Marketing? 


What’s the first thing you think of when I say the word ‘marketing’?

Is it deceiving advertisements filled with hidden subtext? Slick, used car salesmen? Lies designed to get you to part with your money?

I’ve been in marketing for over 20 years and I can tell you that real marketing is none of those things. So what is it? Many of my friends who have known me for a long time, still have no clue what I do all day. I can tell you I don’t sit around all day in a big conference room drinking expensive coffee and coming up with the newest and most innovative way to get people to spend money on something they don’t want.

There are a lot of misconceptions floating around about what marketing is about. I’m going to bust some myths about marketing, and correct any misconceptions. (more…)

The Stress of First Foods for Baby

Image via flickr user magic robots

When I had my second child I figured I knew the ropes and had this entire feeding first foods thing down pat. Yeah right! It is right when you start feeling confident that life throws you curve balls. Ever been there?

I thought recalled everything I learned from my first child including the trauma of making baby food in a food processor.  So I bought a Baby Bullet so I could more easily puree “grown up” food into something my darling baby could ingest. (more…)

From Marketer to Mommy and Back Again

Hello, it's meHi! You are probably wondering why in the world you should take time out of your day to read this blog. I’m wondering the same thing, sort of. If you are anything like me you are super busy. But if you are anything like me, this blog will probably have lots of juicy information you will enjoy soaking up. So I guess I’m wondering if you are like me. What am I like? Here’s a little bit of background about me. (more…)