What’s the first thing you think of when I say the word ‘marketing’?
Is it deceiving advertisements filled with hidden subtext? Slick, used car salesmen? Lies designed to get you to part with your money?
I’ve been in marketing for over 20 years and I can tell you that real marketing is none of those things. So what is it? Many of my friends who have known me for a long time, still have no clue what I do all day. I can tell you I don’t sit around all day in a big conference room drinking expensive coffee and coming up with the newest and most innovative way to get people to spend money on something they don’t want.
There are a lot of misconceptions floating around about what marketing is about. I’m going to bust some myths about marketing, and correct any misconceptions. Continue reading