What’s the first thing you think of when I say the word ‘marketing’?

Is it deceiving advertisements filled with hidden subtext? Slick, used car salesmen? Lies designed to get you to part with your money?

I’ve been in marketing for over 20 years and I can tell you that real marketing is none of those things. So what is it? Many of my friends who have known me for a long time, still have no clue what I do all day. I can tell you I don’t sit around all day in a big conference room drinking expensive coffee and coming up with the newest and most innovative way to get people to spend money on something they don’t want.

There are a lot of misconceptions floating around about what marketing is about. I’m going to bust some myths about marketing, and correct any misconceptions. Continue reading

The time leading up to having a baby, especially your first, is an exciting and sometimes scary time. There is a lot of preparation to do and things to buy for the new arrival. Thankfully (maybe) there is no end to the advice you can find for what you need to do, what baby registry items you need, and how much you should buy.

Between friends and family (not to mention perfect strangers who are all too willing to share just because you are pregnant), baby-centric websites, blogs, TV shows, social media, and baby stores, advice abounds, much of it differing. You can find advice on everything from the hotly debated vaccines to which sippy cup to use.

No matter what parenting choices you make, there are a few universal items every parent needs to buy. This list of what a baby “needs” will vary depending on who you ask. Continue reading

I was given a free copy of this book as an e-book. I was not compensated in any other way. Opinions are my own.

September Book Review:

Moms: As Elite as the CIA…Well Almost
by Andrea Keeney

This entertaining story, the first in a series, is about a special breed of elite mothers that I can only hope I will belong to one day. Keeney tells the story of one of these extraordinary mothers as she tackles the seemingly commonplace task of going to the grocery store. As I read, I found myself nodding my head in understanding and agreement as well as laughing at the honest but funny aspects of motherhood. Keeney captures the entire experience with the uncanny accuracy that only another mom can deliver. Continue reading

I started pushing my lunches later and later about four or five years ago. The theory was that the afternoon would seem shorter and 5 o’clock would come sooner. Now that I am in a new job, one I actually like, I am still eating lunch later but for completely different reasons. I am enjoying what I am doing so much that I lose track of time and before I know it, its 1 o’clock. But this brings up the flip side, the afternoon seems shorter. So the day is already flying by in the morning so much that I don’t realize it’s lunch, and then once I finish lunch the day is pretty much gone, and before I blink it’s 5.

Normally this would be a good thing. Continue reading

I have a new job!

I am so excited about this job. So far every aspect seems perfectly suited to me. I truly believe that the self-discovery I did earlier in the year helped me in finding a job that is such a great fit.

If you have the time, even if you are employed, I highly recommend it.

And now that I am employed, will my blogging slow down? At this rate I don’t think I could possibly post less without  stopping altogether, and that is not going to happen.