Do you still have a job? If not what are you doing to look for one? There are all kinds of articles and resources on the internet now to show you how to use social media to find a job, or use Twitter to find a job. Then there is good old fashioned networking. And some people even still find leads on jobs via the job boards like CareerBuilder and Monster. Plus even if you do still have a job people may be telling you to make sure your resume is up to date. You never know if you will be the next one to suffer for the economy. I happened to know a bit about this as I am among the recently unemployed.

But what does it all come down to? In my mind it is about value. At the end of the day we are all sales people trying to sell a product, you, to a particular company. You want them to “buy” you, as in give you a job. Or in some cases you want them to not let you go. Either way your task is the same, show that you provide value, so much value that the company cannot afford to do without you. You need to know how to market you.

So how do you do that? In my opinion the first step is confidence. As Mary Kay Ash once said, “If you think you can, you can. And if you think you can’t, you’re right.” It boils down to believing in the gifts and talents you have. Think of all the things you have accomplished. Make a list if you have to, and list everything. I graduated from grammar school, and high school, and college. I wrote a resume that landed me a job. I made a great birthday cake for my cousin and everyone raved. And so on. As human beings we tend to focus on all the things we did wrong. Flip that around and focus on all the many things you do right. Think of all the things you are good at and list those. These lists will help you see that you have talents, skills and value to add to any company.

Next, (and this one may seem obvious) Do Your Job. I have seen it more times than I’d like where someone is so concerned about losing their job, they spend work time updating their resume, or making networking calls, or even complaining to anyone who will listen. If you are doing any of the above, STOP! If you currently have a job, one of the best ways to make yourself indispensible is to put your shoulder to the wheel and work hard. If you are currently out of work your new job is to find a job. Don’t sleep until 10 and wander around in your PJ’s. Get up, get dressed (complete with hair and make-up done), and go to work. If you aren’t spending at least 30 hours per week on this, you are truly job hunting.

Last, with all the great material online today you have no excuse for not building your personal brand. Dan Schwabel has an entire blog dedicated to personal branding with really great content. Make sure your various online professional profiles are up to date, such as LinkedIn, for example. When you meet with friends, work associates, or networking contacts dress professionally and not in gym clothes or pseudo-pajamas. How you dress, act, and look is as important as your resume, your online profile AND what comes up in a Google search of your name. When someone does a Google search on you (and they will) what shows up? Anything? Be in control of that and determine what you want that content to say.

We are all in control of our own situations. You choose how you will react to any given situation. If you are out of work or worried about losing your job, choose to have a good attitude and it will get you further than you think. Choose to be proactive about your situation and you will be miles ahead of the competition.

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