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Marketing Mommy - Making Marketing Work for You
Discovery Marketing

Is “Organic” Just a Marketing Gimmick?

Is organic a marketing gimmick?Is organic food really better for you and your family? Or is it just a way to get you to fork over more of your hard earned cash and line the pockets of sneaky farmers? Is organic food a marketing gimmick?

I’m not going to tell you one way or another. I think you should decide for yourself, but there are a few things you need to know before you can really make up your mind.

Know More About The Organic Industry

Eating and buying organic food has grown in popularity of late. One report shows a 3400% increase in sales over the last 24 years, making organic the fastest growing food and lifestyle trend in modern history. With sales over $30 billion (yes that is billion with a B), the organic industry is definitely booming.

Some critics claim the organic food industry uses fear-mongering through third-party advocacy groups in order to protect the organic brands. With the higher prices of organic and confusion about what organic really means, it leaves many wondering if it is really worth it. Which is why the Organic Trade Association’s marketing campaign has the slogan, “Organic: It’s Worth It.” Continue reading

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